A Mission Statement
Published Sunday, February 12, 2006 by Matt Armendariz | E-mail this post
I am prompted to write today because of an article written by Pete Wells
in Food & Wine Magazine. It touched off a small discussion on another site that I read called Food Musings
and it got me thinking: I'm new to this whole world of food blogging. Do I really need to subject my stuff in an already overly-saturated cyber market of food writers? Clearly there are others who do a much better job (and of course I think no one does it better than Melissa
at Traveler's Lunchbox and Aun
at Chubby Hubby). Am I really just going to waste bandwidth talking about what I had for lunch? Gee, I hope not. With that said I decided to put together my first Mission Statement, if for no reason to just make it clear why I do what I do.Matt Bites Mission Statement1. I am passionate about taste, flavor and quality. I always have been and always will be. I've dedicated my career to it.2. I believe those who farm, grow, harvest and create high quality food and products have a story that deserves to be shared. Hopefully I can do a tiny bit of justice and tell their story thanks to the access provided to me by my job.3. Food Connects People. It has since the beginning of time and always will. In our current world we need this more than ever.4. I sincerely value the merits and actions of those who promote and believe in good food. Students, chefs, bakers, writers, photographers, stylists and cooks all really rock my world.5. I don't enter contests. Designer Bruce Mau says "Don't enter award competitions. Just don't. It's not good for you." This not only applies to this site but also to my day job. I'm a self-taught everything and while recognition is appreciated it's not my motivation. 6. Irreverence is my middle name.Ok, it's really "Benjamin" after my father but it might as well be "goofy".
Oh, and on the occasion I'm truly moved to write about what I had for lunch, please, go easy.