Review: Heineken Premium Light
Published Friday, April 07, 2006 by Matt Armendariz | E-mail this post
My bottle of Heineken Premium Light arrived in quite beautiful packaging, complete with product info and a nice opener. I'm a sucker for nice packaging, but as I opened the silver flight case I thought to myself, as many people do: Light Beer? What do I know about Light Beer? Other than Amstel Light, I couldn't think of a time where I've actually enjoyed sitting down to a beer that attempts to offer flavor while going easy on the alcohol, calories and carb content. But I was going to go into this with an open mind, even if I heard the purist rants of my brother-in-law in the back of my head.
(My brother-in-law, a professional brewmaster, has been making beer for over 20 years. Hello, Jim.)
I devised a very informal blind taste testing with a few friends. I told them they'd be tasting two light beers and one regular beer. We talked about Heineken's "luxury light" category, which I still don't quite understand but I believe it to be an area where people want quality and flavor and want to "socialize without sacrifice." I have yet to understand this marketing concept, I think it might have been easier to just say "Hey, we're Heineken. This is our attempt to get into the premium category with a light beer. Taste it and let us know what you think." Oh wait, I think that's what they said to me. But I digress...
As it turns out, the beers sampled (Heineken, Amstel Light, Heineken Premium Light) were all very easily identifiable, the latter through the process of elimination. The verdict? It's good. Now, you may not enjoy it if you favor giant hearty big dark beers, but I must say that I prefer my sips on the lighter side (which is why I've always been a big Hefeweizen fan). Lighter in color and body than even Amstel Light, the Premium Light has a great flavor, light body, is still very Heineken
, and would pair nicely with food. Will I order it and drink it when I'm out? Absolutely. I've got an expanding waistline I'm trying to keep in check.