Food Secrets Revealed!
Published Friday, June 02, 2006 by Matt Armendariz | E-mail this post
If you know me you have probably told me a few hundred times to keep my loud laugh down or asked me if there was a way to contain and temper my excitement just a little bit. I'm gregarious, obnoxious and the poster boy for the word "demonstrative". Please forgive me.
I like others to celebrate life as well, but that doesn't mean working with me is a piece of cake, either. Work hard and play hard, that's what I say. When I'm art directing a shoot I like it to flow smoothly, and most importantly I want others to enjoy their work. Their efforts translate into a better shoot and that benefits everyone.
Yesterday I asked my stylist to create a big sandwich for a magazine feature on back to school lunches. I wanted it to be fun, not some humdrum boring lunchbox item that seems to appear everywhere around September.
"Make it tall, make it big, make it graphic!" I proclaimed.
What followed went above and beyond my expectations. I mean, I wanted her to have fun and work hard, but with this I was truly impressed. After being dumbfounded by her engineering prowess I asked her if I could reveal her towering structure on my blog, if only to show the work and thought and time that went into making a simple sandwich so, well, not simple.
She gladly obliged me, and I thank her.
I know I've said it before, but here's a big giant bow to the folks behind the scenes who make what you see look simple and delicious. It's not always the case.My ever so patient assistant and full-time canine companion Chochi giving her approval on the shot. Nothing gets past her.